On this episode of Minnesota Drummer, Paul “The Rög” Rogne talks with John D’Addario III – CEO and President of D’Addario & Company, Inc. We discuss how the D’Addario company is responding to COVID-19, how this pandemic is impacting their business, the retail instrument business, Evans turning drumhead material into face shields, and artists. John provides us insight on how his corporation is addressing the unparalleled government action to fight COVID-19.
John is focused on keeping D’Addario strong and loyal to its employees, artists, and customers.
John address this as follows: “With our employees, one of the most gut-wrenching decisions I ever had to make was to furlough all of our factory workers and the majority of our office staff a couple weeks ago. That was tough but, at the end of the day though I’m resigned to the fact that my objective is to make sure this company can come out of this in a strong way so that we can provide opportunities back to the people who were furloughed.
Looking at this longer term, it’s in the better interest for everybody to let things simmer and wait it out a bit so we can come back out of this strong.”
D’Addario is also working with its artists who have been impacted by the “Stay In Place” mandates as well. D’Addario has been helping to provide online lessons and more. In a statement in support of his artists, John goes onto say:
“As an organization we’re really sensitive to the artist community because this is obviously not only going to cripple our business but obviously their interests and business. We’re already dreaming up ways we can help them. I don’t have all the answers right now, but it’s definitely a top of mind thing for us to address and I can assure you that we are going to do that.”
We even get to talk a little gear as we discuss Evans’ new patented UV-cured coating process for their UV1 and UV2 drumheads. This is a fantastic discussion that lends great insight to one manufacturer that has been impacted by COVID-19 and how they resolve to succeed.
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Opening beats provided by Alec Tackmann: www.AlecTackmann.com